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The History of New Age Sedona
Tracking New Age Business around
the World
Sophia
Tarila, of New Editions International, writes
| "I came to Sedona in 1981 to help organize a spiritual center.
The Aquarian Educational group bought their property in 1980 and when I
arrived in June of 1981, I served briefly as director, living on the property
for seven months. The group's founder, Torkom Saraydarian would come over
occasionally from California to hold seminars until the center was built
up enough for him to come permanently. [Saraydarian is author of many books
on spiritual topics.] "In 1982, I met Solara Vayanian and a group of highly creative
individuals who wanted to develop Transformational Theater here. We decided
to become visible and opted to create a float in the St. Patrick's Day
parade. All kinds of metaphysical people showed up to put the float
together--over at Alon and Alina's. Locals and visitors came to their Monday
night meetings and had the chance to meditate and socialize. We brainstormed
on the name of Winged Fire and when a cold, rainy St. Paddy's day came,
there were seven soggy dancers on the float, clowns and performers, adults
and kids. But we had a ball. A real high. We won the most creative award.
"We had so much fun, three of us optimistically decided to
open a dance studio in Old Town Cottonwood [20 miles from Sedona]. At our
grand opening, we had a full house where we performed a number of dances.
The head of the Performing Arts of the Red Rocks, Hanna Chansky, was there
to observe. She was impressed enough to invite us to perform pre-performance
for the Phoenix Symphony's first visit to Sedona on the Poco Diablo
lawn.
"In those early days, metaphysical gatherings were held at
Mary Lou Keller's real estate office, where Hillside is today. There would
be church gatherings there with Jon and Patricia Diegel, Michael Mola,
and Lou Van Ault. James Hurtak, author of the Keys of Enoch, met
with us there... Later, the Center for the New Age held its first fairs
in that location...
"One six month period saw the Englishman/author/Sufi, Raced Feld, here
in Sedona. He left in disgust at the way real estate was being developed
in disregard for the ley lines. I think in part he was disappointed at
the lack of 'worship' he felt from the local populace. Still he was
an interesting character. And even in those days, Sedona had veteran
metaphysicians of many years standing. Woe to the neophytes who thought
they could teach these wise ones. Never mind if they had success
elsewhere; they had better be prepared to deliver the goods in Sedona or
have half their audience exit before a break. "One of the neat gatherings was for the Golden Word Bookstore
owner, Pat Northrup's birthday party in the Episcopal Church. There must
have been 100 people who came to honor her. We danced, played and
potlucked in celebration of our very first metaphysical bookstore's owner."
[Golden Word Bookstore is still operating although it has changed owners
in the past two years.]
"Around that time, perhaps earlier," continues Sophia, "there
was a gathering at King's Ransom to bring the metaphysical community together,
with committees formed to focus on gardening, arts, education and more.
Meetings went on and on over a period of a couple of years. Things
happened but it seemed to be more meetings than anything else. The core
group was The Crystal Circle."
"For a while I was editor for a local Verde Valley newspaper
and started to gather information about Sedona's spiritual community.
One of the most important organizations was the Sedona Foundation run by
Joy and Roger Harter, lovely people whose hearts and intentions were very
fine. Once in a while, the Sedona Foundation would sponsor an event and
monthly full moon meetings, sometimes held in the meeting room at the former
Railroad Inn [now Super 8-Sedona]. The Sedona Foundation would sometimes
have their meditations at the Cross on Airport Hill.
"One very interesting Sedona resident was Hirindra Singh, also known
as 'The Pink Prince.' Hirindra was the 47th child of the last maharajah
of the Punjab. He had been directed in a dream to come to Sedona.
A bright and talented Vedic astrologer, he added color to our local metaphysical
scene. In 1984, he had a vision of starting a monthly meditation
for world peace in which we were to meditate on solutions to the world's
problems. I think he was disappointed in the results. He wanted to
send our findings to world leaders, but I don't believe he ever did.
I did hear that he was in Washington DC for a while and trying to get these
meditations going there. He shows up locally every once in a while." |
Sakina says Hirindra and Mary Lou Keller used to do a Full Moon
ceremony on Airport Mesa each month in the early 1980's offering prayers
for World Peace.

Sophia continues,
| "The Sedona Institute started by Lester Levinson also held
courses and weekly meetings here, although they never received the attendance
they enjoyed elsewhere. "One of the finest metaphysical collaborations I have experienced
in Sedona was the first meditation for world peace. Pat Northrup
called the meeting at the Golden Word and representatives from many of
the New Age/metaphysical groups gathered to plan the 5 a.m. meeting December
31, 1986. The planning drew 300 souls in very cold weather outdoors
besides the Flicker Shack to meditate, sing, recite and more. It
was a stunning success. Ron McLain [musician] and I visited every
public school in Sedona for assemblies to give our large posters of an
earth for the children to color and to write about world peace. We
had the kids singing. It was a satisfying lead-in to the December
31st program which went on for several years. The years following
we were able to rent the Flicker Shack to get out of the cold. There
was always a nice turnout for this inspiring event.
"In 1987, a small group of meditators continued the meditation
on the last day of each month meeting at churches or on Airport Mesa when
weather permitted. It was this core group that decided to be in the
St. Patrick's Day parade and raise consciousness about world peace.
We called ourselves The Sedona Friends for World Peace. We painted a large
world and tossed globes to the parade attendees back and forth-singing
"Let there be peace on earth..." That's when I met Oman Ken [musician]
for the first time. We had a lovely collection of international musicians,
singers and marchers. One of our singers was an opera singer and
another, Marge Thompson, local talented songstress.
"This core group decided to help organize the upcoming Harmonic
Convergence. A nice turnout at the adult community center shared
great ideas from Jade Wa'hoo and Joseph Cohen and others about the event,
inspiring many. When that event happened, the city was filled with
many out of town visitors for day long celebrations and meditations on
Airport Mesa and other sacred spaces. I remember heading for a sweat
lodge early one [Harmonic] Convergence morning, passing by Bell Rock where
the parking lot and roadside were chock full of visitors. A phone tree
helped visitors to find homes which local residents opened free of charge
to those gathering here. It was an incredible time.
"We went out to Robber's Roost to join a ceremony there--just
at sunset the third day. A special ceremony was held dedicated to
the physical and other worldly visitors that were in attendance. Magic!" |
Sophia met many of the early and later artists, teachers and healers,
people who worked with shiatsu, jin shin jyutsu, chiropractic, massage,
cranial sacral massage, ear coning, oils and other healing tools. One of
them was Johnny Biler (the dreamer/doer behind the Jazz on the Rocks festival).
| "There have been so many shared experiences--sweat lodges and
ceremonies with Jade Wa'hoo walking on the red hot coals...The Crystal
Sourcebook conference organized by Marlene Donovan...Vision Quests with
astrologer Daniel Giamario...Crop Circle adventures with British friends
Paul Scott and Dean Holden, a women's solstice weekend with Heather Larson
and Veronica Vida, the "Knowing" experience with Donna Van Pelt, the Intergalactic
cafe with Zoe and Zahn." |
The list of talented people Sophia met could go on and on. There
were writers, counselors, publishers, and pioneers in sustainable agriculture
and solar energy.
| "The cast of characters continually changes, but not the intensity of
the place," says Sophia. "After 16 years, it remains a privilege to live
and work here.
"Sedona has always been a place of personal growth and inner
revelation for me... Going away for a short period of time, it seems that
I have stepped away from a rapidly changing vortex. Returning is like jumping
into a quickly moving current taking a bit of time and effort to get into
the flow without being overwhelmed." |
First Editions, later renamed, New Editions International, was founded
by Sophia in 1984. After designing and producing The Crystal Sourcebook
for
Mystic Crystal Publications, marketing became an important aspect of the
company's work. The first New Age Marketing Opportunities directory
was published in 1988 and later renamed, New Marketing Opportunities:
The Business and Trade Directory for the New Age/Metaphysical Marketplace.
The 6th edition came out in 1997.
Sophia is also the author of Flyers That Work; Promoting Products,
Events, Services and More and New Age Market: Background and Trends
Special Report, which is regularly updated. Both of these publications
reflect the company's philosophy of giving clients the tools to help themselves.
New Editions has represented many local authors and musicians at the
Frankfurt Book Fair in Germany, the largest book fair in the world. James
Redfield's book Celestine Prophecy was first presented to international
publishers by New Editions there. NEI was co-sponsor of the first US New
Age trade show in 1996 and the International New Age Trade Show held in
Denver in 1997. The company in West Sedona tracks the rapidly expanding
New Age marketplace around the world.
Booth
at the Frankfurt Book Fair in Germany

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