The History of New Age Sedona



Tracking New Age Business around the World

Sophia Tarila, of New Editions International, writes

"I came to Sedona in 1981 to help organize a spiritual center. The Aquarian Educational group bought their property in 1980 and when I arrived in June of 1981, I served briefly as director, living on the property for seven months. The group's founder, Torkom Saraydarian would come over occasionally from California to hold seminars until the center was built up enough for him to come permanently. [Saraydarian is author of many books on spiritual topics.]

"In 1982, I met Solara Vayanian and a group of highly creative individuals who wanted to develop Transformational Theater here. We decided to become visible and opted to create a float in the St. Patrick's Day parade.  All kinds of metaphysical people showed up to put the float together--over at Alon and Alina's. Locals and visitors came to their Monday night meetings and had the chance to meditate and socialize.  We brainstormed on the name of Winged Fire and when a cold, rainy St. Paddy's day came, there were seven soggy dancers on the float, clowns and performers, adults and kids. But we had a ball. A real high. We won the most creative award.

"We had so much fun, three of us optimistically decided to open a dance studio in Old Town Cottonwood [20 miles from Sedona]. At our grand opening, we had a full house where we performed a number of dances. The head of the Performing Arts of the Red Rocks, Hanna Chansky, was there to observe. She was impressed enough to invite us to perform pre-performance for the Phoenix  Symphony's first visit to Sedona on the Poco Diablo lawn.

"In those early days, metaphysical gatherings were held at Mary Lou Keller's real estate office, where Hillside is today. There would be church gatherings there with Jon and Patricia Diegel, Michael Mola, and Lou Van Ault. James Hurtak, author of the Keys of Enoch, met with us there... Later, the Center for the New Age held its first fairs in that location...

"One six month period saw the Englishman/author/Sufi, Raced Feld, here in Sedona. He left in disgust at the way real estate was being developed in disregard for the ley lines. I think in part he was disappointed at the lack of 'worship' he felt from the local populace.  Still he was an interesting character.  And even in those days, Sedona had veteran metaphysicians of many years standing. Woe to the neophytes who thought they could teach these wise ones.  Never mind if they had success elsewhere; they had better be prepared to deliver the goods in Sedona or have half their audience exit before a break.

"One of the neat gatherings was for the Golden Word Bookstore owner, Pat Northrup's birthday party in the Episcopal Church. There must have been 100 people who came to honor her.  We danced, played and potlucked in celebration of our very first metaphysical bookstore's owner." [Golden Word Bookstore is still operating although it has changed owners in the past two years.]

"Around that time, perhaps earlier," continues Sophia, "there was a gathering at King's Ransom to bring the metaphysical community together, with committees formed to focus on gardening, arts, education and more.  Meetings went on and on over a period of a couple of years.  Things happened but it seemed to be more meetings than anything else. The core group was The Crystal Circle."

"For a while I was editor for a local Verde Valley newspaper and started to gather information about Sedona's spiritual community.  One of the most important organizations was the Sedona Foundation run by Joy and Roger Harter, lovely people whose hearts and intentions were very fine. Once in a while, the Sedona Foundation would sponsor an event and monthly full moon meetings, sometimes held in the meeting room at the former Railroad Inn [now Super 8-Sedona].  The Sedona Foundation would sometimes have their meditations at the Cross on Airport Hill.

"One very interesting Sedona resident was Hirindra Singh, also known as 'The Pink Prince.'  Hirindra was the 47th child of the last maharajah of the Punjab.  He had been directed in a dream to come to Sedona. A bright and talented Vedic astrologer, he added color to our local metaphysical scene.  In 1984, he had a vision of starting a monthly meditation for world peace in which we were to meditate on solutions to the world's problems.  I think he was disappointed in the results. He wanted to send our findings to world leaders, but I don't believe he ever did.  I did hear that he was in Washington DC for a while and trying to get these meditations going there.  He shows up locally every once in a while."


Sakina says Hirindra and Mary Lou Keller used to do a Full Moon ceremony on Airport Mesa each month in the early 1980's offering prayers for World Peace.
 
 


Sophia continues,

 

"The Sedona Institute started by Lester Levinson also held courses and weekly meetings here, although they never received the attendance they enjoyed elsewhere.

"One of the finest metaphysical collaborations I have experienced in Sedona was the first meditation for world peace.  Pat Northrup called the meeting at the Golden Word and representatives from many of the New Age/metaphysical groups gathered to plan the 5 a.m. meeting December 31, 1986.  The planning drew 300 souls in very cold weather outdoors besides the Flicker Shack to meditate, sing, recite and more.  It was a stunning success.  Ron McLain [musician] and I visited every public school in Sedona for assemblies to give our large posters of an earth for the children to color and to write about world peace.  We had the kids singing.  It was a satisfying lead-in to the December 31st program which went on for several years.  The years following we were able to rent the Flicker Shack to get out of the cold.  There was always a nice turnout for this inspiring event.

"In 1987, a small group of meditators continued the meditation on the last day of each month meeting at churches or on Airport Mesa when weather permitted.  It was this core group that decided to be in the St. Patrick's Day parade and raise consciousness about world peace.  We called ourselves The Sedona Friends for World Peace. We painted a large world and tossed globes to the parade attendees back and forth-singing "Let there be peace on earth..." That's when I met Oman Ken [musician] for the first time.  We had a lovely collection of international musicians, singers and marchers.  One of our singers was an opera singer and another, Marge Thompson, local talented songstress.

"This core group decided to help organize the upcoming Harmonic Convergence.  A nice turnout at the adult community center shared great ideas from Jade Wa'hoo and Joseph Cohen and others about the event, inspiring many.  When that event happened, the city was filled with many out of town visitors for day long celebrations and meditations on Airport Mesa and other sacred spaces.  I remember heading for a sweat lodge early one [Harmonic] Convergence morning, passing by Bell Rock where the parking lot and roadside were chock full of visitors. A phone tree helped visitors to find homes which local residents opened free of charge to those gathering here. It was an incredible time.

"We went out to Robber's Roost to join a ceremony there--just at sunset the third day.  A special ceremony was held dedicated to the physical and other worldly visitors that were in attendance. Magic!"


Sophia met many of the early and later artists, teachers and healers, people who worked with shiatsu, jin shin jyutsu, chiropractic, massage, cranial sacral massage, ear coning, oils and other healing tools. One of them was Johnny Biler (the dreamer/doer behind the Jazz on the Rocks festival).

 

"There have been so many shared experiences--sweat lodges and ceremonies with Jade Wa'hoo walking on the red hot coals...The Crystal Sourcebook conference organized by Marlene Donovan...Vision Quests with astrologer Daniel Giamario...Crop Circle adventures with British friends Paul Scott and Dean Holden, a women's solstice weekend with Heather Larson and Veronica Vida, the "Knowing" experience with Donna Van Pelt, the Intergalactic cafe with Zoe and Zahn."


The list of talented people Sophia met could go on and on. There were writers, counselors, publishers, and pioneers in sustainable agriculture and solar energy.

 

"The cast of characters continually changes, but not the intensity of the place," says Sophia. "After 16 years, it remains a privilege to live and work here.

"Sedona has always been a place of personal growth and inner revelation for me... Going away for a short period of time, it seems that I have stepped away from a rapidly changing vortex. Returning is like jumping into a quickly moving current taking a bit of time and effort to get into the flow without being overwhelmed."


First Editions, later renamed, New Editions International, was founded by Sophia in 1984. After designing and producing The Crystal Sourcebook for Mystic Crystal Publications, marketing became an important aspect of the company's work. The first New Age Marketing Opportunities directory was published in 1988 and later renamed, New Marketing Opportunities: The Business and Trade Directory for the New Age/Metaphysical Marketplace. The 6th edition came out in 1997.

Sophia is also the author of Flyers That Work; Promoting Products, Events, Services and More and New Age Market: Background and Trends Special Report, which is regularly updated. Both of these publications reflect the company's philosophy of giving clients the tools to help themselves.

New Editions has represented many local authors and musicians at the Frankfurt Book Fair in Germany, the largest book fair in the world. James Redfield's book Celestine Prophecy was first presented to international publishers by New Editions there. NEI was co-sponsor of the first US New Age trade show in 1996 and the International New Age Trade Show held in Denver in 1997. The company in West Sedona tracks the rapidly expanding New Age marketplace around the world.
 

Booth at the Frankfurt Book Fair in Germany
 
 

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